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Hims vs Roman: Which ED Telehealth Platform Wins in 2025?

Two giants of men's telehealth—but which one deserves your business? Both Hims and Roman (now operating as Ro) offer convenient access to ED medications without awkward doctor visits. Here's our comprehensive comparison covering pricing, medications, customer experience, and which platform is best for different needs.

Quick Verdict

Choose Hims If:

  • • You want the widest medication selection
  • • Chewable mints appeal to you
  • • You want hair loss + ED in one place
  • • Modern branding matters to you

Choose Roman (Ro) If:

  • • You want lowest tadalafil prices
  • • Daily gummies interest you
  • • You prefer more personalized messaging
  • • Heart health + ED matters to you

Pricing Comparison: Hims vs Roman

Both platforms offer competitive pricing on generic ED medications. The difference often comes down to which specific medication you need and what subscription length you choose.

Medication Hims Roman (Ro)
Generic Sildenafil From $4/dose From $2-4/dose
Generic Tadalafil (Daily) From $6/dose From $2/dose (gummies)
Brand Viagra Available Available
Brand Cialis Available Available
Consultation Free Free
Shipping Free Free

Price winner: Roman edges out Hims on daily tadalafil pricing, especially with their Daily Rise Gummies at around $2/dose. Hims typically has slightly lower sildenafil prices on longer subscriptions. Both are significantly cheaper than brand-name medications or retail pharmacy prices.

Medication Options

What Hims Offers

Hims has one of the broadest ED medication selections among telehealth platforms:

What Roman (Ro) Offers

Roman focuses on flexibility in how you take your medication:

Key Difference: Unique Formats

Hims' Hard Mints are chewable tablets in a discreet tin. Roman's Ro Sparks is a dissolvable lozenge that works in about 15 minutes. Both offer alternatives to traditional pills if you have trouble swallowing or want faster action.

The Consultation Process

How Hims Works

  1. 1. Create account – Basic info and state verification
  2. 2. Health questionnaire – Medical history, symptoms, past medications
  3. 3. Provider review – Licensed provider reviews your info (usually via messaging)
  4. 4. Prescription issued – If approved, prescription generated
  5. 5. Medication shipped – Free delivery in discreet packaging

Most Hims consultations happen through asynchronous messaging rather than video calls, unless your state requires it or you request one.

How Roman (Ro) Works

  1. 1. Complete intake form – Detailed medical questionnaire
  2. 2. Provider assignment – Licensed provider reviews your case
  3. 3. Messaging access – You can message your provider with questions
  4. 4. Video option – Available if needed or requested
  5. 5. Prescription & shipping – Free delivery, discreet packaging

Roman users often report feeling like their providers are more engaged in follow-up conversations compared to Hims, though experiences vary.

Beyond ED: Other Services

Both platforms have expanded well beyond erectile dysfunction:

Hims Also Offers:

  • • Hair loss (finasteride, minoxidil)
  • • Premature ejaculation
  • • Weight loss (GLP-1 medications)
  • • Mental health (therapy, psychiatry)
  • • Skincare (anti-aging, acne)
  • • Supplements & vitamins

Roman (Ro) Also Offers:

  • • Hair loss treatments
  • • Premature ejaculation
  • • Weight loss programs
  • • Heart health screening
  • • Testosterone testing
  • • Supplements & daily health

Pros and Cons

Hims

Pros

  • ✓ Widest medication selection
  • ✓ Hard Mints and chewable options
  • ✓ Available in all 50 states + DC
  • ✓ Also available in UK
  • ✓ Combination ED + hair treatments
  • ✓ Modern app experience

Cons

  • ✗ Some users report impersonal service
  • ✗ Compounded meds not FDA-approved
  • ✗ Can feel like "ticket number" experience
  • ✗ No insurance accepted

Roman (Ro)

Pros

  • ✓ Lowest daily tadalafil prices
  • ✓ Ro Sparks (15-min onset)
  • ✓ Daily Rise Gummies unique format
  • ✓ More personalized provider messaging
  • ✓ Heart health integration
  • ✓ Medical-focused branding

Cons

  • ✗ Fewer medication options than Hims
  • ✗ No Stendra (avanafil) available
  • ✗ Pricing can be confusing upfront
  • ✗ No insurance accepted

Real User Feedback

Based on reviews across Trustpilot, Reddit, and other platforms:

Hims users appreciate: The convenience, quick process, wide selection of products, and ability to bundle ED with hair loss treatment.

Hims complaints: Some feel like providers don't ask enough questions and the experience can feel transactional.

Roman users appreciate: More thorough provider interactions, feeling like someone actually reviewed their case, and the Daily Rise Gummies format.

Roman complaints: Some find the website harder to navigate and pricing less transparent until you complete the intake.

Insurance and Payment

Neither Hims nor Roman accepts health insurance for ED medications. Both accept HSA/FSA cards for payment. This is common across telehealth ED platforms because insurance rarely covers ED medications anyway. The cash-pay model actually simplifies the process—no prior authorizations, no fighting with insurers, no surprises.

Which Should You Choose?

Choose Hims if:

Choose Roman (Ro) if:

Ready to Get Started?

Both platforms offer free consultations with licensed providers. Start with whichever fits your preferences—you can always switch later.

Key Takeaways

  1. 1. Pricing is comparable—both offer generic sildenafil from $2-4/dose
  2. 2. Roman has the edge on daily tadalafil pricing with Daily Rise Gummies
  3. 3. Hims offers the widest medication selection including Stendra
  4. 4. Both have unique formats: Hims' Hard Mints vs Roman's Ro Sparks
  5. 5. Neither accepts insurance—both take HSA/FSA
  6. 6. Roman users report more personalized provider interactions
  7. 7. Both are legitimate, licensed telehealth platforms

Medical Disclaimer: This article is for informational purposes only and does not constitute medical advice. ED medications require a prescription and have potential side effects and drug interactions. Consult with a qualified healthcare provider before starting any ED treatment.

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